PBG brand bookPBG brand bookPBG brand bookPBG brand bookPBG brand bookPBG brand book
PBG logo
PBG Powerpoint
PBG brand
PBG brand
PBG brand


Develop a corporate identity for a new umbrella brand to be established.

Under PBG there are 5 separate brands, some with their own identity. The challenge was to design a consistent look to fit the brands with their own corporate identity.

The basic idea of the logo is a grid structure. A clear division an unambiguous typography draws the various brands together. The existing logos also fit in the grid so that all brands keep their own identity but also clearly form a group. 

Full design process and art direction in execution to templates, web and styling office.