Develop a corporate identity for a new umbrella brand to be established.
Under PBG there are 5 separate brands, some with their own identity. The challenge was to design a consistent look to fit the brands with their own corporate identity.
The basic idea of the logo is a grid structure. A clear division an unambiguous typography draws the various brands together. The existing logos also fit in the grid so that all brands keep their own identity but also clearly form a group.