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PBG logo
PBG Powerpoint
PBG brand
PBG brand
PBG brand

PBG

Commission
Develop a corporate identity for a new umbrella brand to be established.

Challenge
Under PBG there are 5 separate brands, some with their own identity. The challenge was to design a consistent look to fit the brands with their own corporate identity.

Solution
The basic idea of the logo is a grid structure. A clear division an unambiguous typography draws the various brands together. The existing logos also fit in the grid so that all brands keep their own identity but also clearly form a group. 

Credits
Full design process and art direction in execution to templates, web and styling office.