Move promotional picturePlastic Whale promotional picture with boat (mobile viewport)
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Plastic Whale logo plasticwhale.com
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Move digital brand bookMove digital brand bookMove digital brand bookMove digital brand bookMove digital brand bookMove digital brand book

Move

Commission
Identity for the building which will become the PON HQ - exhibition space - horeca and some other functions.

Challenge
The MOVE logo was already developed, my challenge was to create a Corporate Identity of it and get it to work for the various functions of the building.

Solution
The move building is situated in front of the olympic stadium and build in the beautiful 1930 style - so we kept type in the (Bauhaus)tradition of that periode.The logo itself is based on an open cube to represent the various functions of the building - that feeling we wanted to extend in the means.

Credits
Part of the Qua Associates team I worked on the identity, produced the CI guidelines, stationary items and other means.