Identity for WasteBoards, the first circular skateboard in the world. The skateboard decks of WasteBoards are made from soda bottle caps.
WasteBoards is a spin-off of PlasticWhale, and the identity had to fit in with the PlasticWhale house style, while still being credible in the skate scene.
On the basis of a skate logo study, we concluded that we had to create a round logo, while combining the elements of Plastic Whale. This way, the visual language became a jolly anarchistic jumble, in which legibility became subordinate to the experimental character of skateboarding. This open visual language formed the basis for developing typography and graphics in the future.
In collaboration with Lemon Scented Tea I developed the house style.